OUR STORY

Where It Started

Cassingle Collective didn't begin in a studio — it began on the clock. Two artists — Cassingle (Theodore Jordan) and Grim Singmuf (Brandon Brunelle) — started building something real during breaks between shifts.

On paper, they shouldn't make sense together. Theodore is a Catholic vaporwave producer and writer — a lifelong resident of Rhode Island's Blackstone Valley who makes glitch-laced audio collages steeped in analog nostalgia, writes alternate history and speculative fiction, and has published 15 books on Amazon spanning science fiction, fantasy, theology, biography, and political commentary. Brandon is a Muslim rapper and theologian — a veteran of the underground hip-hop scene through Earworm Entertainment, a beat architect, and the author of The Mind That Sees The Future and author of Brunellian Thought: The Fourfold Path and the Jurisprudence of the Heart (both edited by Theodore Russell Jordan). He is also the founder of The Fourfold Path, his own forthcoming platform.

But what they share runs deeper than genre or creed: a belief that creators should own what they make, that history belongs to the people who lived it, and that the internet should still be a place where you can stumble onto something strange and beautiful and lose an hour in it. A Catholic and a Muslim, a vaporwave producer and a rapper, a novelist and a beat architect — building together because the work demanded it.

In 2025, that spark became Cassingle Collective — a Rhode Island–based creative house for experimental sound, cultural storytelling, and multimedia experiences. Today, Theodore serves as CEO and Brandon as Chief Creative Officer. Their shared goal: to build a creative ecosystem rooted in freedom, experimentation, and community.

The LLC filing and operating systems are underway, preparing the foundation for sustainable publishing, licensing, collaboration, and cultural partnerships. We're not fully launched — but everything we build is built to last.

Why "Cassingle"?

A cassingle was a single song released on cassette tape — a format that was cheap, portable, and democratic. Anyone could dub one. Anyone could share one. You didn't need a label, a distributor, or permission. It was the original DIY music distribution format, and it died when the industry decided it wasn't worth their time anymore.

We took the name because it captures what we believe in: small-format creativity with outsized ambition. One song, one story, one idea at a time — made with care, given freely or sold fairly, and never dependent on a gatekeeper's approval. The cassingle was killed by corporate convenience. We're bringing the spirit back.

The Collective itself operates as a 60/40 creative partnership between Theodore and Brandon — not a corporation, not a content farm. A creative house owned by its makers, open to the curious, and built to outlast the platforms.

The Founders

The Four Pillars

The Collective is built on four pillars, each serving a strategic purpose:

What We Believe

We believe the internet used to be more interesting. Before algorithms decided what you should see and platforms turned every creator into a content machine, there were personal websites, weird corners, homemade tools, and communities built around shared obsessions rather than engagement metrics. GeoCities had more soul than most of what replaced it.

Cassingle Collective is our attempt to build that kind of space again. Every page on this site was made by hand — the retro TV, the Sound Machine, the Sampler, the Vaporwave Oracle, the interactive edition of a 1634 colonial text, the King Philip's War RPG. None of it was built to optimize for anything except being worth your time.

We believe creators should own what they make. We believe history belongs to the people who lived it, not the institutions that archived it. We believe music should be free to make and fair to sell. We believe theology is worth arguing about — and that a Catholic and a Muslim building a creative house together is proof that shared values matter more than shared doctrine. We believe Rhode Island's Blackstone Valley — with its ruined mills, its buried canals, and its forgotten French-Canadian habitant communities — has stories as powerful as anywhere on earth.

We believe in books — 17 on Amazon and counting, plus a full Free Library of digital editions anyone can read for free. We believe in comics, zines, and cartoons as legitimate vehicles for serious ideas. We believe in interactive fiction, in building games about real history, in making tools that people actually use.

We believe the strange and the soulful are the same thing.

The Blackstone Valley

The Blackstone Valley runs from Worcester, Massachusetts to Providence, Rhode Island, following the course of the Blackstone River. In 1790, Samuel Slater opened the first successful water-powered cotton mill in America at Pawtucket Falls — launching the American Industrial Revolution right here.

For the next century and a half, the Valley was an engine of industry. Textile mills lined the river from Valley Falls to Woonsocket. French-Canadian families migrated south from Quebec to work the looms, building tight-knit habitant communities with their own churches, newspapers, and traditions. Irish, English, and later Portuguese and Southeast Asian immigrants followed.

Then the mills closed. The river, poisoned by generations of industrial runoff, was left to heal on its own schedule. The communities that had been built around the factories hollowed out. The stories started to disappear.

Cassingle Collective exists, in part, to make sure they don't. The Valley Falls Singers project, the Devil's Hole Historical Marker in Woonsocket's Fairmount District, the essays in the Dispatch, the games and fiction — all of it circles back to this place and the people who made it what it was.

Projects & Sounds

The Collective's catalog is anchored by the work of its two flagship artists — Cassingle and Grim Singmuf — whose solo projects set the creative standard for everything that follows.

★ Cassingle (Flagship Artist)

The solo project of co-founder Theodore Russell Jordan. Broadcast-era memory reimagined through vaporwave — analog nostalgia, media decay, and sonic surrealism pulled from dead channels and half-remembered commercials. Notable albums: Scheduled Broadcast, Corporate Dreams, Classics Vol. 1–5, '87 Dreamin', Joyland, Ragawave, Slumberwave, and Planet Parade. Beyond music, Theodore is the author of 15 books on Amazon — science fiction, fantasy, alternate history, Catholic theology, colonial biography, and political commentary. Browse all books on Amazon →

★ Grim Singmuf (Flagship Artist)

The solo project of co-founder Brandon "Noureddine Siddiq" Lee Brunelle. Decades of underground hip-hop experience through Earworm Entertainment distilled into raw, experimental beats and bars. Creator of the Grimy Grim loop packs — free sound kits available on Archive.org — and the driving force behind Worm City Syndicate (with Big DMK and Dat Noyze). Founder of The Fourfold Path (website coming soon). Author of The Mind That Sees The Future: A History of Prophecy from the Desert Cave to the Digital Age and author of Brunellian Thought (both edited by Theodore Russell Jordan).

The Valley Falls Singers

History made musical. A genre-crossing project reimagining Blackstone Valley history through original songs in punk, folk, hip-hop, soul, and bluegrass. Each track is based on a true story from Rhode Island's past — the 1934 Woonsocket textile strike, the Blackstone Canal, the Dorr Rebellion, and more. Debut album: Songs of the Valley Vol. 1 (2025).

SoundLane

Instrumentals powered by AI, refined by hand. A near-daily stream of genre-blending instrumental music — from synthwave and lo-fi to jungle, horrorcore, and ambient. Key albums include Late Notice, Neon Fade, Sludge Jungle: Broadcast from the Glitchgrid, Aura Spectrum, Aliens in My Garage, and Cosmic Cowboy. Also features SoundLane Kids, a growing collection of educational songs including ABCs, counting, multilingual tracks, and lullabies.

Cassingle Collective Channel

The Collective's central hub — part showcase, part laboratory. The CC channel highlights new and emerging artists alongside Cassingle Collective roster artists, and serves as the home for the Collective's comedic tracks, educational content, and experimental releases that don't fit neatly anywhere else. This is where genre, structure, and format break open. Satire, glitch, meme tracks, phonk, conceptual audio-visual pieces — if it's weird and it's got a heartbeat, it lives here. Recent releases include TA TA TA TA TA SAHUR FUNK, BONECA AMBALABU FUNK, and The Fall of Dominicus Jordan — a historical track about Cassingle's ancestors.

The Circle

Cassingle Collective operates with a spirit of DIY, ethics, and collaboration. Co-founder Grim Singmuf is also the driving force behind Worm City Syndicate (WCS), with members:

Big DMK · Dat Noyze

Spazzy Bazzy (affiliate of Earworm Entertainment) is a frequent collaborator with both WCS and Cassingle Collective.

Together, they bring funk, glitch punk, experimental rap, and wild creative energy to cross-projects — especially with SoundLane and the Cassingle Collective channel.

For Artists & Creators — We're Open

Cassingle Collective is actively looking for new artists to join the roster. We're not a traditional label and we're not looking for traditional artists. If you make music, write fiction, draw comics, edit video, design tools, or do something we haven't thought of yet — and you want to do it on your own terms — we want to hear from you.

Here, artists retain full creative control, work transparently with flexible and clear agreements, collaborate freely including AI-enhanced workflows, break genre boundaries, publish on their own terms, and tell real stories through music, visuals, and multimedia.

We're especially looking for: musicians and producers, writers and poets, comic artists and illustrators, video editors and animators, AI curators, game designers, and anyone else ready to build something weird and meaningful.

→ Get in touch to join the Collective

What's Next

The Collective keeps building. We're currently finalizing our LLC launch and company infrastructure, partnering with libraries, museums, and local organizations, and onboarding new collaborators across audio, video, writing, and design.

On the publishing side, we have comics, illustrated books, zines, and cartoons in active development — extending the Collective's storytelling into visual media. New books are in the works for Amazon alongside the ongoing Free Library catalog. Browse our current catalog on Amazon →

Rhode Island Weird Magazine is in development — a dedicated weird fiction publication rooted in the state's haunted landscapes and industrial ruins. The Signal is live as our new short fiction outlet. The Devil's Hole Historical Marker project is in production in Woonsocket's Fairmount District, combining physical historical preservation with AI-generated "ghost choir" music that aims to resurrect habitant vocal traditions. The YouTube channels are expanding with new artist spotlights and educational content. Music videos are in production.

And the Playground keeps growing — because the internet should still be a place where you can stumble onto something you've never seen before and lose an hour exploring it.

From clocking-in to creative control — we're just getting started.

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